This sprint focused on bottle packaging/branding and I chose to make a ginger ale brand. I wanted to go with an abstract, limited-color palette that emphasized a playful but elegant drink. I went through a lot of logo variations until I was able to settle on the shapes of the suits which made the pattern more interesting. I liked the name ACES so I wanted the suits to be the icons representing the brand along with other abstract vectors.
flats of the label above
Below are variations of logo/label designs that altered before I settled on the flats.
Instructor: Dom Costanzo Spring '24
